VIVA LA DIFERENCIA! | 2nd edition

A Project about Ourselves

 

Introduction

 

The so-called “mass media” has evolved dramatically over the last 20 years. Mass culture is reinforced by the advertising apparatus that constructs new realities. The construction of a parallel world by the advertising agencies is a world of perfection.

 

Graphic designers play a large part in contributing to the construction of this mass culture, this relationship is pronounced in most of the work of contemporary designers. To understand ourselves in the double condition of consumers and producers of this mass culture, will allow us to be more attentive consumers, considering the implications of how and what we buy, and to be more responsible producers of messages and supporters of “realities”.

 

The main goal is to find cultural spaces away of the mass culture, to characterize it and to include it in our creative repertoire from its aesthetic, conceptual or functional singularity.

 

Research Problem

What cultural spaces to which we contribute as individual are distant from the mass culture? How does this play into our production of visual images?

 

 

Design Problem

Design 5 images either a poster o a postcard that reflects the founded element

 

Restrictions

Every postcard or poster will reflect a single cultural element.

 

Technical requirements

Digital Version

Size: 1000 x 707 px

Format: JPEG

Resolution: 72 DPI

 

Printed Version

Size: A5 (for vertical works) o A4 (for horizontal works)

Format: PDF
Resolution: 300 DPI

Color: CMYK

 

Subjects of study

Every students is free to select the subject of study he/she thinks suits better the aim of the Project, if the students knows the subject of study from his own living experience it would be much better.

 

Schedule

Every school involve in the Project will set their own deadlines. Monthly updates will be required for the blog (designingtheworld.blog.com) that will serve as a meeting space for every one involved in the project.